BRAva
BRAva's radical approach is to reduce the supply chain to a minimum: The customer scans himself, a pattern based on body measurements will be generated and a bra will be visualized on the smartphone. The customer orders the product, it is knitted with a circular yarn and delivered to their home. The customers wear the bras as long as they can/like to wear them. If the bra is no longer worn, for example because it is worn out or simply no longer fits the breast size, the product can be 100% recycled or composted.